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Creative for creativity sake is not what we are about. While awards are
nice, they are not our end goal, and as such Habari Direct focusing on
using our creativity in order to maximize return on each and every
campaign we implement.
Building on a platform of Below-the-Line creative solutions, Habari
Direct constantly re-invests in the people on our team to build out our
offering to clients. So that now the team is a position to offer a 360
Degree solution, ranging from in-store media executions to digital and
print advertising.
Click here for a taste of what our team has put into the market.
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When planning for any budget cycle the mix of spend and execution all
need to fit in with a fundamental central brand strategy. Generally
when facing a brief for a tactical marketing need, the Habari Direct
team combines the brands existing strategy with the immediate business
requirements. This allows the brand to achieve short term needs while
not straying from the central brand strategy and diluting the brand
promise.
In other instances, the Habari Direct team is brought in earlier in the
process and forms part of the strategic process, either running the
brand strategy or working with existing stakeholders to define that
plan.
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This service was developed to manage the entire booking process on behalf of the client and customer.
It ensures that the prize redemption process is as seamless as possible.
The personal assistant team is briefed on each project in great detail, making sure that they create lasting brand relationships.
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Masters of multiple channels…
Masters of multiple channels…
Habari direct often touts itself as the “master of multiple channels”.
We define this in our ability to execute a campaign on the back of many
different platforms. Our case studies (link to case studies page)
showcase a few varied implementations, with a wide variety of
promotional mechanics being implemented, from in-store to print to web
and mobile.
The Habari Group, has in particular been a leader in the South African
market when it comes to making effective use of both the internet and
mobile in any activity to that we run. With its sister division – Habari
Media (link to site) – being South Africa’s leading new media sales
house, the group has access to the latest technology and platforms
through both our people and partners including the likes of Vodacom,
Microsoft MSN and others.
The Habari Group is a founding member of the South African chapter of
the MMA (link to site) and also sits on the Exco committee of the OPA
(link to site).
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Not the sexy side of marketing and advertising, but quite possibly the
most important. In every activity and promotion run by a brand, there
are invariable logistical implications that need to be managed to ensure
the smooth execution of the activity.
In most cases neither traditional advertising agencies nor the brand
office, have the resources in place to handle the logistics – and as
such this is often shared and managed grudgingly and with difficulty.
Habari Direct recognized this early in the company lifecycle and so
invested in teams no traditionally found in an agency.
From our Personal Assistant team, to our Partners team
– we have the people, software and systems in place to take away the
headache that often comes with fulfilling on brand activity. A few of
the tasks run by these teams include; Customer help lines, prize
fulfillment, in-store display set-up and management.
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