When planning for any budget cycle the mix of spend and execution all need to fit in with a fundamental central brand strategy. Generally when facing a brief for a tactical marketing need, the Habari Direct team combines the brands existing strategy with the immediate business requirements. This allows the brand to achieve short term needs while not straying from the central brand strategy and diluting the brand promise.
In other instances, the Habari Direct team is brought in earlier in the process and forms part of the strategic process, either running the brand strategy or working with existing stakeholders to define that plan.
