Not the sexy side of marketing and advertising, but quite possibly the most important. In every activity and promotion run by a brand, there are invariable logistical implications that need to be managed to ensure the smooth execution of the activity.
In most cases neither traditional advertising agencies nor the brand office, have the resources in place to handle the logistics – and as such this is often shared and managed grudgingly and with difficulty. Habari Direct recognized this early in the company lifecycle and so invested in teams not traditionally found in an agency.
From our Personal
Assistant team, to our Partners team – we have the people, software and systems in place to take away the headache that often comes with fulfilling on brand activity. A few of the tasks run by these teams include; Customer help lines, prize fulfillment, in-store display set-up and management.
