1st For Women "E-mail Acquisition" |
Client Objective: | 1st For Women Insurance Brokers used Habari’s unique database cleaning tool to update & validate its customers email addresses. |
Campaign Mechanic: | An outbound SMS incentivised 1st For Women customers to reply to the SMS with their email address, and a guaranteed reward was then instantly emailed to the customers inbox. A correct email address meant a guaranteed reward! |
Consumer solution & prizes: | A luxurious pampering treatment, aimed directly at 1st For Women’s target market. |
